Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: 1,500 people a month arrive from Google, and 812 of them typed your name. Most of the rest are readers, drawn by one news post about the 2026 grant changes that ranks 3rd in Ireland for "seai grants". Searches from people ready to spend bring about 134 visits a month, and the seven commercial searches you rank for bring none at all. The pages built to sell, deep retrofitting, grant facilitation, sit on pages two to six. And nothing on the site is aimed at Cork. It's all detailed below, with what to do about each one.
Your site ranks for 117 searches. 76 of them are informational, people looking for an answer, and they bring 1,000 visits a month. The 7 commercial keywords, people comparing companies, bring 0. Here's what that looks like search by search.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| se systems | 576 | People typing your name. First, as it should be. | 1st |
| seai grants | 13,300 | Your news post is 3rd in Ireland. Your biggest asset. | 3rd |
| solar panels for schools | 590 | Your schools work ranks 5th. | 5th |
| harbour view rd | 320 | People searching the venue you fitted, not an installer. | 1st |
| baltimore swimming pool | 320 | Same, the venue. | 5th |
| deep retrofit grants | 1,300 | You have a dedicated deep retrofitting page. It's 17th. | 17th |
| energy grants ireland | 320 | Page four. | 36th |
| solar panel farm | 170 | Page four. | 39th |
| home energy upgrades | 140 | The phrase in your own homepage headline. | 51st |
| home improvement grants | 1,900 | The biggest miss on this list. | 59th |
The pattern is consistent. When someone wants to understand the grants, your site is one of the best in the country at answering them. When someone wants to hire a company for the work those grants pay for, your site is on page two or worse. And several of your strongest rankings are people searching for a venue you fitted, the pool, the road, the club, rather than for anyone to hire.
None of this is a design problem. The site already carries more proof than most in the sector: the counters, the media row, the project pages. These are aim problems. The content that ranks isn't built to sell, and the pages built to sell aren't ranking. That gets fixed by steady monthly work on pages and internal links, not by a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
Here's the sum in its plain parts. The readers already come: 1,000 visits a month to the grant content and the project pages. The buying searches sitting on pages two to six, the retrofits, the upgrades, the grants people want a contractor for, add up to almost 4,000 searches a month, and they currently produce almost nothing. The permanent guide holds the traffic the news post will eventually lose, the service pages catch the buyers, and the Cork page catches the local ones. You know your average project value and your close rate. Run those against 134 visits a month and you'll see the room.
The grant post gained 96 visits last month, which is exactly why it needs a permanent home before the next scheme change makes its headline wrong. Your keyword count already slipped 2.5% last month, while energiaze.ie ranks for 578 searches and fairco.ie for 494 on the same ground, against your 117.